Back to Analytics

Demographics

AI Vision

Total Analyzed

166%

of detected viewerssample coverage

Male Viewers

51%

84% sampleof total audience

Female Viewers

49%

82% sampleof total audience

Primary Audience

25-34

28% of viewerslargest segment

Age Group Distribution by Gender

MaleFemale

Overall Gender Split

166%

coverage

Male
51%
Female
49%

Key Insights

Primary Audience

25-34, 28% of viewers

Working professionals dominate viewership during peak commute hours

Gender Balance

51% Male / 49% Female

Near-even split enables broad campaign targeting across demographics

Youth Engagement

48% aged 13-24

High engagement in Orchard and Sentosa zones, social media ads perform well